If you read this blog, there is a good chance you are a fan of aftermarket parts for your car. Every year, the best of the best show off their aftermarket goodies in Las Vegas, Nevada at the Special Equipment Market Association (SEMA) show. This year, SEMA has added an incentive for OEM companies and aftermarket companies to work together more during the event. Will your favorite vehicle win the “Hottest” award for its respective category?
How does it work? SEMA officials count the number of registrations per vehicle ahead of the show’s grand opening, and the vehicle with the most booth representations wins. Each award goes to the Original Equipment Manufacturer (Ford, Chevrolet, etc.) and will be announced during the first show day, November 2nd.
Here’s an example of how it will go: Last year, the premier OEM sponsor was Ford (there is only one each year), but the hottest car at the show was the 2010 Chevrolet Camaro — it occupied nearly every major brand’s booth. As a result, Chevy would win the “Hottest Car” category. On a personal note, I hope to see Ford win the “Hottest Car” category this year with the 2011 Mustang.
SEMA hopes the new program will entice OEMs to work more with aftermarket brands for the promotion of each other’s products. It could possibly lead to shorter lead times for accessories, too. OEMs could also theoretically compete with each other to get their newest models in the booths of aftermarket manufacturers. Sounds like a win-win for customers looking for even more great aftermarket add-ons!
What are your predictions for this year’s “Hottest” truck, suv and car this year? With the brand new 5.0-liter Mustang and the Ford Fiesta, you can be sure Ford will have a strong presence at this year’s show, and could even walk away with an award or two.
Check back for more from Las Vegas as the 2010 SEMA Show approaches. We will have some of our staff in attendance at this year’s event, so we can give you all the great news from the show!